RAJNIKANTH – how the brand has been shaped online?

posted-on 11th January 2019

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“Super starrru yaaarunu keta chinna kozhadhaiyum sollum” Translation: If you ask for the Superstar, even a little child will be able to point.   True to that dialogue, in this country, especially in the south, it would be hard to find a soul that doesn’t know him.   The brand called Rajni… Known for his […]

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[Comparative Study] Flipkart vs Amazon India – who’s really winning?

posted-on 15th December 2018

The fear of online theft and doubts over the quality of goods sold held people back from online shopping a few years back. Today however online shopping has blended in to our lifestyles.The number of online shoppers is expected cross 120 million in 2018. The variety, cost, and the ease with which you can buy, […]

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Upcoming Digital Marketing Trends 2019 – Part II (What you should look for!)

posted-on 3rd December 2018

  PART II Continues.. 3. Mobile Digital Marketing Trends People spend at least 3.1 hours of everyday on their mobile devices. Not surprising. A survey reveals that 38% to 75% of the people take their smartphones with them even to restrooms. Smartphones have become too dear to common man. And that’s why digital marketing has […]

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Upcoming Digital Marketing Trends 2019 – Part I (What you should look for!)

posted-on 1st December 2018

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No one has a perfect formula to Digital marketing. And it won’t be discovered anytime soon. Every business is different and their customers are different. Only sincere and consistent growth experiments can help you figure out which channels, messaging, or method fits you. Some Digital Marketing trends however have been tested and proved to bring […]

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HASHTAG is the new Matrix – 11 years of unique expression

posted-on 16th October 2018

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If you would have noticed in the past few weeks, Internet’s most notorious sign has started popping up in YouTube. (Hyperlink). After resisting the temptation for about eleven (Hyperlink) years, YouTube has finally yielded. (Inset) It is now time to say, Hashtag is the new matrix. #90sSciFi #BackWhenWachowskysWereBrothers #NeoIsTheRealDeal #TeamRed #IDontKnowGhostInTheShell #ThereIsNoSpoon #SeriouslyWhereIsMySpoon Looking back, […]

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